The strength of Purple Media lies in its diverse and multicultural team, which boasts over 50 years of collective experience in the industry. This wealth of experience, coupled with a strategic skill set, positions Purple Media as a competitive force in the global creative agency landscape.
Phoebe Tsai is a seasoned professional recognized for her expertise in cultivating client relationships, and her adept management of budgets and schedules for marketing, planning, and PR projects across various regions. Her leadership has been pivotal in the execution of high-profile campaigns for both private sector companies and government agencies.
Known for her exceptional negotiation skills, Phoebe has a knack for building and maintaining strong partnerships, consistently achieving mutually beneficial results. Her focused, results-oriented approach is a cornerstone of her success, ensuring the smooth and effective completion of projects.
With her outgoing, friendly, and adaptable personality, Phoebe stands out as a valuable asset to any organization, bringing a dynamic and effective leadership style to her role as Managing Director.
Louis Huang, with Nigerian-Taiwanese heritage, currently leads as the Creative Director at Purple Media. He has brought a wealth of experience from directing high-end commercials to developing strategies and creative directions for diverse marketing and advertising campaigns across continents including Africa, Asia, North America, and Europe.
Louis's unique blend of a diverse cultural background and a strong passion for integrating cutting-edge technology with creative methodologies sets him apart in guiding Purple Media's creative endeavors. His innovative approach not only drives the company to pioneer new industry standards but also ensures broad and effective audience engagement.
Beyond individual projects, Louis's influence permeates the entire creative philosophy and approach of Purple Media. He is instrumental in establishing creative benchmarks, shaping the company's creative vision, and aligning creative outputs with strategic business goals, thereby reinforcing Purple Media's position as an industry leader.
Alex Trup, originally from London, UK, has distinguished himself as a dynamic Marketing Director at Purple Media, bringing over 17 years of dedicated marketing expertise to the forefront. His illustrious career has included strategic roles such as Partner, Asia Pacific for Mindshare, and Digital Marketing Manager, Asia Pacific for Bite, showcasing his ability to drive success in diverse marketing landscapes.
As Marketing Manager, Alex's visionary leadership and results-oriented mindset are pivotal in shaping Purple Media's marketing strategies. His expertise not only enhances the company's brand presence but also ensures that marketing initiatives are aligned with business objectives, driving growth and enhancing stakeholder value. Alex's rich background and commitment to excellence make him an invaluable asset to Purple Media's executive team and a key driver of its continued success in the competitive marketing industry.